Doctor of Business Administration in Marketing
The DBA in Marketing at SSBM Geneva prepares experienced professionals to lead in modern, digital-first markets. With a strong focus on strategy, consumer insights, and innovation, this 100% online program helps you elevate your career to a global level.
- Add “Dr.” to your name and become a global marketing leader.
- 100% online, flexible, and designed for professionals.
- Ideal for leaders aiming for global marketing excellence.
Admission Open
Academic Experts will assist you!
Online
Online Mode
Duration
36 Months
Course Fees
INR 6,50,000
100+ countries
Learner Base
DOCTOR OF BUSINESS ADMINISTRATION SPECIALIZATION
DBA in Marketing
The Doctor of Business Administration (DBA) in Marketing at SSBM Geneva is a globally oriented doctoral program designed for experienced professionals aiming to lead in the evolving world of marketing, branding, and strategic management.
The program integrates advanced marketing strategy, consumer behavior, digital transformation, and data-driven decision-making to help learners develop strong expertise in modern marketing leadership. Delivered in a 100% online and flexible format, the DBA enables working professionals to advance academically while continuing their careers.
Programme Curriculum
Develop advanced expertise in marketing strategy, analytics, and global branding.
Strengthen leadership and research capabilities for data-driven decision-making.
Promote innovative thinking to address complex marketing challenges.
Bridge academic research with real-world marketing applications.
Prepare professionals to lead marketing transformation in global organizations.
- Flexible Online Learning: Designed for working professionals with self-paced modules.
Case-Based Approach: Learn through real-world marketing scenarios and brand studies.
Research-Driven Learning: Conduct in-depth studies on emerging trends and consumer behavior.
Mentorship Support: Learn from international marketing experts and industry professionals.
Global Perspective: Collaborate with peers from diverse industries and countries.
Comprehensive e-learning modules on marketing strategy, digital media, and brand analytics.
Access to digital libraries, marketing journals, and case studies from top global brands.
Video lectures, webinars, and workshops led by marketing professionals.
Real-world projects and marketing simulations to apply strategic concepts.
Research templates and dissertation resources for doctoral work.
Continuous assignments, case analyses, and project submissions.
Mid-term research proposal review and evaluation.
Doctoral dissertation based on applied marketing research.
Oral viva-voce defense to showcase research findings.
Recognition for innovative and industry-relevant research outcomes.
DBA : Your Pathway to AI Leadership
Key Program Highlights
45+
Nationalities
5 Star
QS rating
50+
Programs
- Designed for Marketing Professionals: Ideal for executives, entrepreneurs, and marketing leaders.
- Study from anywhere in the world at your own pace.
- Learn strategic marketing, consumer behavior, and digital transformation.
- Master branding, digital strategy & consumer analytics.
- Learn from expert faculty & international peers.
ONLINE DBA
Program Overview
The DBA in Marketing at SSBM Geneva is designed for professionals who aspire to lead in global marketing and brand strategy. The program combines digital innovation, consumer insights, and research-driven learning to help learners master modern marketing leadership.
Delivered in a 100% online and flexible format, this doctorate enables working professionals to earn a globally respected DBA while advancing careers in marketing leadership, consulting, entrepreneurship, or academia.
- Duration: 36 months
- Career Advancement
- International Networking
- Globally Accredited Doctoral Program
- Industry-Focused Curriculum
More Information
Career Support
Rushford Business School offers comprehensive career support to all students, including personalized resume building, interview preparation, and professional job search guidance to help them achieve their career goals.
Application Tracking
Kindly submit your application through our online portal, where you can conveniently track every stage of your admission process with ease.
Have a question?
Read Our FAQs
The Doctor of Business Administration (DBA) in Marketing is an advanced doctoral program focused on strategic marketing, consumer behavior, digital innovation, and research-based leadership for professionals seeking senior roles.
Applicants must hold a master’s degree or equivalent qualification with relevant professional experience in marketing, management, or business-related fields.
Yes, the DBA in Marketing at SSBM Geneva is offered 100% online, allowing learners to study flexibly from anywhere in the world.
The program duration typically ranges from 36 to 48 months, depending on your study pace and dissertation progress.
Graduates can pursue roles such as Marketing Director, Brand Strategist, Digital Marketing Consultant, or University Professor, and gain credibility as global marketing leaders.